Reflection Essay Example | Topics and Well Written Essays - 1250 words - 5

Reflection - Essay Example The virtual world empowers people to frame and keep up solid relational connections. It is simpler to send texts to an individual and get quick criticism. Consequently, through the virtual world empowers individual to interface from better places notwithstanding the land separation. Virtual works are not restricted to area. Correspondence and trade of thoughts should be possible quick and viably. Using stages, for example, Skype, people can convey face-to-face(Bainbridge, 2010). Accordingly, they can show their appearances and feelings thus upgrading relational correspondence. Furthermore, people can communicate their thoughts in premise of comparable interests as opposed to topographical areas. Through the virtual world and individual can get an individual who is keen on a specific field. Through that correspondence streams effectively from the sender to the beneficiary. Virtual world will empower you trade thoughts in that particular field and gain from each other. Virtual world upgrades globalization as individuals spread thoughts and developments to each other through relational correspondence utilizing the mediums accessible in the virtual world. Most researchers consider it to be stage to secure knowledge(Jain, 2010). They can without much of a stretch trade their thoughts and expand on them as they share the information that they have. These days, the adolescent can't keep away from the web. They utilize the informal community to speak with their companions all through. It is a piece of their lives. Through that they acquire moment criticism, and they find out about what's going on in our present society without any problem. Virtual world empowers the young to have a comprehension of what's going on the planet without any problem. Occasions are accounted for quickly they happen consequently making the world are educated about what's going on all around the world(Bainbridge, 2010). The worldwide populace has gone to the

Papaya - Lemon Energy Drink Essay Example for Free

Papaya Lemon Energy Drink Essay I. Issue What is the significance of caffeinated drink to our lives? Why ____ is a decent Energy Drink? II. Title: III. Method of reasoning Caffeinated drinks are refreshments which contain legitimate energizers, nutrients and minerals, including caffeine, guarana, taurine, different types of ginseng, maltodextrin, carnitine and ginkgo biloba. Lemons have high vitality substance and plentiful in nutrient C. They are low in calories and high in potassium content. 100 grams of lemon gives 57 kcal vitality and 0.9 gram of fat and have 1.7 grams of fiber. These properties of lemon make it an appropriate invigorating beverage for all including calorie watchers. IV. Materials * Papaya juice * Lemon * Blackstrap Molasses * Chopping Board and Knife, Gloves * Purified water VI. Suggestion The _______can assist us with peopling to be solid in doing any sorts of exercises regular. It will likewise help a great deal in making our body solid and sound in view of the nutrients it has and the cost is reasonable. It is likewise less contamination due to the use of natural substances so it additionally helps our condition. I VII. Time Table TASK| TARGET DATE| TEACHER†S DEADLINE| a. Accommodation of the Problem/Title| | b. Composing the IP Proposal| | c. Accommodation of the IP Proposal| | d. Examination Period| | e. Accommodation of Gathered Data| | f. Composing the IP report| | g. Accommodation of the IP Written Report| | h. Making the Exhibit Board| | I. Planning for the Oral Defense| | VIII. Our financial plan isn't that costly for one of as has effectively a plant of papaya and a lemon at home we simply need to discover and purchase the Blackstrap molasses which the cost is moderate that’s why we are permitted by our folks to do this Investigatory undertaking.

The USA expansion after the year 1800, changes between the years 1820 Essay

The USA extension after the year 1800, changes between the years 1820 and 1850. Hamilton's money related program and the development of modern assembling - Essay Example 4, 2010). America cannot, helping the legislature to remember Mexico that the terms that had just been consented to in the Treaty of Guadalupe Hidalgo made America mindful just for insurance, not budgetary remuneration for any misfortunes that happened to individuals or domain having a place with Mexico (Gadsden buy, 1853-1854, 2010). Confounding issues was the way that a few designers frantically needed a Southern cross-country railroad to associate the West through a southerly course. The main accessible courses went through bits of Mexican domain. Things reached boiling point in 1853, when the Mexican government ousted Americans from their homes in the Mesilla Valley (Gadsden buy, 1853-1854, 2010). ... Despite the fact that there were little flare-ups of strain starting here on between the United States and Mexico, this bargain did a lot to cool the outside relations that had recently been tense between the two nations. The United States experienced numerous progressions between the years 1820 and 1850, including monetary, mechanical, and financial changes, just as the issue of subjection. Of these changes, which do you think had the best impact during this time? Clarify your decision. I feel that the mechanical changes experienced in the United States during this time had the best impact on the nation. In spite of the fact that the progressions were filled by a tremendous populace development, with the American populace extending from 4,000,000 of every 1790 to ten million out of 1820, and seventeen million out of 1840, it was still industry that developed quickly and affected pretty much every other area of American life (Brinkley 2004). The development of ventures impacted the d evelopment of urban areas, which affected the progressions that occurred because of the extended number of individuals in those urban communities. The populaces of urban communities quickened rapidly, as did the quantity of plants in New England, with water power being supplanted by steam power and later coal power. What had started as a â€Å"factory system† in New England for material laborers was immediately ventured into different businesses, for example, the shoe business (Brinkley 2004). I likewise accept that modern changes had the best effect on the nation from 1820 to 1850 in light of the fact that the development of industry filled new creations and devices that came into administration just because. Maybe the greatest was the railroad that would before long range the whole length of the United States. Prior to 1820, the primary type of transportation

Tourism system Essay Example | Topics and Well Written Essays - 2000 words

The travel industry framework - Essay Example A huge sum national salary originates from the travel industry. Such tremendous measures of data and information must be put away and handled and ought to be disseminated to the clients as proficiently as could be expected under the circumstances. Data innovation assumes a significant job in the travel industry on the grounds that using data innovation, a few gadgets can be actualized which are utilized to store a lot of data. The travel industry was never an exceptionally eminent industry and individuals were not keen on the travel industry. IT was as of late because of the specialized headways in innovation. The headways in Information Technology brought about both the quantitative and the subjective parts of the economy of a country and furthermore progressions in the travel industry office thusly filling and supporting an amazing development rate throughout the years (Franke, 2003). This brings into center the job of IT in the travel industry training outfitted at sustaining the essential abilities in potential administrators in the business to make the business compelling and successful. The advantages of actualizing Information Technology in the travel industry must be seen through the advancement in the travel industry everywhere throughout the world. Data Technology when applied to the travel industry, it takes the degree of the travel industry to an unheard of level where touris... ome into play while actualizing Information Technology in the travel industry - the data about the visitor puts, the sort of spots individuals might want to live in, the kind of innovation to be utilized and numerous such factors (Baggio, 2006). Every one has a significant task to carry out in the travel industry. The travel industry is portrayed into three distinct segments: Transport Sector Settlement Sector Fascination Sector Transport Sector Transport is a significant supporter of the improvement of the travel industry. Transport helps interface the beginning and the goal regions through certain methods for transport. This methods for transport could be any moving vehicle. Transport incorporates numerous substances, for example, occasion creators, business voyagers, family members, explorers, and other such elements. Transport encourages the development of these elements starting with one spot then onto the next. Before setting out on an excursion of any sort, each voyager ensures which Transport Company has a decent security record (Vich-I-Martorell, 2002). With this impact, planes mentors and even cabs are furnished with acceptable correspondence hardware. A plane requires profoundly complex and exceptionally propelled specialized instruments to guarantee traveler wellbeing. The present plane has this profoundly propelled specialized instruments and flies with the assistance of current data innovation gear. A profound understanding and point by point climate data, elevation data and other such little however significant data is given by Information Technology. This data is given to the pilot. Utilizing this data the pilot can speak with the ground control during crises. With data innovation set up, it is simple for planes to discuss to any air terminal during crises. In-flight diversion is likewise a result of data

How to Acquire and Manage Your Affiliates

How to Acquire and Manage Your Affiliates © Shutterstock.com | Bakhtiar ZeinThis article about affiliate marketing focuses on 1) a brief introduction to affiliate marketing, 2) how to create a successful affiliate marketing program, 3) how to acquire affiliates, and 4) how to manage and keep affiliates.AFFILIATE MARKETING: A BRIEF INTRODUCTIONWho is an Affiliate?In the most general sense of the word, an affiliate is someone who helps to promote or market a product or a service to potential clients or customers and receives a commission on the sale whenever it occurs. In electronic commerce, an affiliate is a firm or an entity which is responsible for selling the products of another merchant on its website or blog page. When a sale is made on that website, then the sale amount is transferred to the principal’s site who then passes a commission to the affiliate.The term affiliate is mostly used in online retailing where the relationship between the company and the affiliate is known as affiliate marketing. As a good example , Amazon has affiliates who are known as Amazon Affiliates. These associates sell on the website of Amazon and Amazon gets a percentage of the sale price for its fee.What is Affiliate marketing?Affiliate marketing is the term used to refer to a kind of a performance-based marketing in which a business or a company acquires affiliates and then rewards those affiliates for each sales that they make or for each customer that they bring in for the company through their marketing efforts. In the industry, there are 4 key players: the network, the merchant, the publisher and the customer. In this scenario, the publisher is the affiliate who may sometimes work for affiliate management agencies or super affiliates. Some of the methods that affiliates use in order to promote or market products over the internet or their website include email marketing, content marketing, paid search engine marketing, search engine optimization, etc.Mainly, there are two major ways to approach affiliate marke ting, and they are:The first way is to offer an affiliate program to others. In this way, the main goal is to find affiliates who’ll reach untapped markets.The second way is to sign up to become another business’s affiliate. In this case, you will receive a commission for every sale or lead you produce.Different types of affiliate program commission payment modelsThere are three basic types of affiliate program comission payment and they are given as follows:Cost per sale (pay per sale): This is the arrangement in which the merchant site pays an affiliate when the affiliate sends them a customer who purchases something. This is the method that Amazon follows to in its affiliate program. Amazon pays the affiliate either a certain percentage of the sale and others may pay a fixed amount per sale.Cost per lead (pay per lead): In such a case, companies pay their affiliates on the basis of the number of visitors they refer who sign up as leads. This case is valid is visitors sign up or fill out forms, etc. and become sales lead for the merchant in some way.Cost per click (pay per click): This is the third method of payment in which the merchant site pays the affiliate on the basis of the number of visitors who click on links to enter the website of the merchant. In such a case, the amount paid to the affiliate is not dependent on whether the customer buys or not.HOW TO CREATE A SUCCESSFUL AFFILIATE PROGRAM?There are many different kinds of affiliate programs available on the web these days, and it is important for you to make yours stand out and catch attention. Only when you have created a successful campaign, you can expect to get responses from professional affiliate marketers. The following are some of the tips to create a successful affiliate program:Define a niche marketYou can’t aim to and sell everything to everyone. If you try to do so, you will most probably fail in your efforts. Thus in order to create a successful affiliate program, you need to de termine a niche market and figure out who your audiences are. You need to target a certain segment of the audiences to aim to sell your products to and then point your marketing methods to them.Find niche partnersNow that you have defined a niche market and done your research, you will need to find websites that have viewers interested in your niche market. You need to find partners who have already come up with a decent traffic and would benefit from your affiliate order. You must create an offer that is not just beneficial for you but also for the partners.Develop a creative offerYou must offer your affiliate partners with creative and compelling material and offer because you must make their job of marketing as simple as possible. They less work they have to do and the more responses they see may want them to promote your products in the future as well.Look for new affiliatesJust because you have earned a few good and promising partners, doesn’t mean that you can be casual and rest. You continually have to be on a lookout for more affiliate programs as you never know when the existing ones will decide to quit or ship. Actively recruit new ones to create a buffer and to save yourself.Consider your partners and their needsMake sure that you take care of your partners by continuously communicate with them and sending them regular updates.ACQUIRING AFFILIATESAcquiring affiliates is a very challenging task, no matter how good your products or services are. One must follow the right path in order to recruit the affiliates. There are two major ways to do so, and they include finding or contacting affiliates yourself or give them incentives to join the program. The following are a few tips to do so:Opt for paid ad programs in search enginesAnother superb way to acquire affiliates is to run paid advertising campaigns which is through the method of pay per click campaigns and working on search engine optimization. This is a method that can produce large quantities of affiliate sign ups. This method requires you to have a landing page on your website so that on them you can explain the affiliates the benefits of joining your program.BenefitsThis method can help businesses and companies recruit a large number of affiliates;Several different types of niches of affiliates are available more easily, and this is yet another benefit of using this method.DisadvantagesThis method may involve a large amount of time and money;This method must be performed and managed very professionally to see positive results.Be part of affiliate networksJoin an affiliate network is one of the best and easiest ways to acquire affiliates. There are several software affiliate networks that you can join as they give you a lot of exposure to affiliate members and are an opportunity to promote your products. Before joining a network, you must compare the following points:The number of affiliates present;The average conversion rate;The various features offered.There are both advantages and disadvantages of joining affiliate networks, and they are:BenefitsThe time spent on such a method is very less;You get a lot more exposure;Little to worry in case something doesn’t turn out well.DisadvantagesSome affiliate networks may charge fees to join or to use some special features.Be a part of affiliate communitiesIt is important to be part of discussion boards and communities in order to be a good marketer and get in touch with more affiliates. These communities offer you the opportunity to interact with potential affiliates. Such communities also enable you to identify affiliates and see their problems by interacting with them.BenefitsMinimum costs are involved to opt for this method of acquiring affiliates, and this is one of its main benefits;More exposure to the affiliate forums and community is also provided;You can know the issues of the affiliates and then solve them and thus become more appealing to them.DisadvantagesThese channels may not permit exp licit advertising as they don’t promote or market certain products or services, and this is one of their major disadvantages.These channels may involve large sums of time spent on forums and boards, and this is another disadvantage.Be an active part of events all around the worldAnother direct approach includes taking part at special affiliate events that are held all over the world. One example of such an event is the Affiliate Summit. This event gathers a lot of attention as it gathers a lot of affiliates to an affiliate marketing conference.BenefitsThese types of events help to confront your potential affiliates as there is the convenience of being able to select them more thoroughly.This is a way to present your affiliate program in a much better and friendly manner.One usually is able to get good quality affiliates to promote your products and services.DisadvantagesThe cost of attending such events is one of their biggest drawbacks.The time that one must give in order to be p art of such events is yet another disadvantage of following this method of acquiring affiliates.Establish direct communication and contact with the affiliatesAnother way to acquire affiliates is to contact the affiliates directly. There are many ways recognize software affiliates and some of them include:Do a keyword search on your product and check which websites have a good ranking on the keywords that define your application and then try to persuade them to become your affiliates.Do a keyword search for the products of your competitors and check which websites sell those products.Do a regular search by including some extra phrases or long tails on keywords like ‘buy’, ‘purchase’, etc.BenefitsThere are no costs involved in this method of acquiring affiliates, and this is why reason why people may want to follow this approach.This is more of a personal approach, and this is one of its benefits as well.DisadvantagesNo answers are guaranteed in this kind of method of acquirin g affiliates, and this is one of the reasons why it may not be opted for by some people.In some cases, affiliates tend to forget you and may not get your partnership proposal as they may be labeled as spam.MANAGING AFFILIATESSo you have come up with the best product and managed to acquire good affiliates. But the entire process of affiliate marketing depends greatly upon one more factor, and that is managing your acquired affiliates. If you have a lot of affiliates working with you, then you will need to monitor each of their activities daily and communicate with them when needed. You must be aware of how the affiliates are marketing your products, and this only happens with constant monitoring. The following are the top 5 ways to manage affiliates:1.     Get the best tracking you can buy or buildYou must confirm the source of each sale made by the affiliate on your products because you need to pay a part of the earnings to them. While some businesses have cookie system in place to track customers, others may just use self-monitoring methods. Whatever system you use for this purpose must be transparent and should help you accurately know the details of every sale. Having a good tracking data will protect you in case the record of your affiliate does not match your own. A database administrator must always be backing you.2.     Know how much you can spend per leadBefore you start negotiating with your customer about the amount or percentage that you will pay him, you must know the revenue and margin details. Often, the selling cost and buying cost figures are not to set apart and in such a case, you will not be making a huge profit. Hence promising a huge share to the affiliate in such a scenario will leave nothing for you. Thus, you must know how much you can spend per lead. Early planning is essential to keep your margin positive even at a high sales velocity. Also, if you own a subscription product, you must be aware of the average time period the subscriber will be subscribed and how much he will be paying per month. This understanding will be able to provide you the maximum amount of profitability.The idea is to be completely in the game, have all figures worked out and a clear future plan in mind.3.     Know where your affiliate partners are advertisingIt is possible for you to have already invested in different types of marketing schemes or methods like paid search marketing, direct marketing, etc. But it is a good idea to know where your affiliate partners are advertising. This is yet another superb way to manage your affiliates and keep them well monitored. If affiliates are not managed properly, then, advertising networks might start competing for copyrights, trademarks, and keywords, etc. They may end up getting a better search engine ranking than your company site. This means you will end up paying for something that was actually for free. Hence, it is better to set up a few simple rules about what your affiliate can do and wh ere he can advertize.4.     Measure results dailyAnother great way to manage your affiliates is to track and measure results on an everyday basis. Even with a solid affiliate partner, there can be problems with data at times. Thus comparing their data with your tracking data becomes very crucial. Not all, your affiliates or partner sites will be as transparent as they must be, and it is very important to see if there are any bad or good trends in the sales data by the affiliate. If you measure the results every day, you will be able to study a few trends and then improve upon the way you and your affiliate function.5.     Build good relationshipsAffiliate relationships are trusted relationships. They work like any other business relationships and like in those cases, it is important to maintain and build good relationships in these as well. Since you are buying services, you must pay your affiliates in a timely manner. You must work with the finance department to understand how much you can spend. You must set up payment terms that are reasonable, and you must also make your affiliates agree with you on that amount figure. Also, you must set up a schedule and manner of working and get your affiliate to agree to that working schedule or style.You will need to spend time to cultivate a good working relationship and cut all kinds of non-profitable dead weight partners as these may just be wasting your time and your money. Rather, find ways to acquire new ones and get a better return through their help.

From Prince to Buddha Siddhartha - Free Essay Example

Siddhartha Gautama was born in the 6th century BC into the Shakya clan of modern day Nepal. Gautamas father was the king of the tribe and young Siddhartha enjoyed a lavish life despite his mothers death just seven days after his birth. As a child, Siddhartha lived in a palace built for him by his father and he hardly ever left the complex even after he married at sixteen. One day at 29, he decided to go outside of the palace walls and saw an old man on the brink of death. Siddhartha had never seen an old person before and his chauffeur explained that aging is a part of human life. Siddhartha was intrigued and desired the answer to other existential questions. Following that, he encountered a sick man and a corpse. The charioteer explained that sickness and death are also a part of life. On his way back to the palace, Siddhartha witnessed an ascetic wearing simple clothes and looking at peace. These encounters prompted Gautama in his search for the ultimate release from suffering. Siddhartha began by listening to the philosophies of others but nothing resonated with him. However, he learned how to discipline and concentrate his mind. Next, he turned to poverty and wore meager clothes and ate next to nothing while traveling with 5 companions. Eventually, he decided that asceticism was ineffective as well and his companions abandoned him. Upon arriving at a village, a woman fed him milk and honey, and he bathed in the river. Afterwards, he sat underneath a Bodhi tree and meditated there for six days. On the sixth, he finally opened his eyes and realized that what he desired was non-existent and the struggle to reach it was the root of suffering. Afterwards, Gautama, now The Buddha or The Enlightened One, originally intended to keep it to himself but allegedly, Brahma, a Hindu God, asked him to share it as some people needed guidance. The Buddha came up with 4 Noble Truths: suffering is a part of life, suffering is caused by desire, you must stop wanting to end suffering, and to remove desire, you must follow the Eightfold Path. The Buddha first told the 5 ascetics who he had traveled with of his knowledge and they formed the basis of his religious following of monks, or bhikshus. Each monk lived a life of poverty, owning only a bowl, robe, a needle, and a razor, to shave their heads. Though his following started small, the Buddhas fame quickly grew throughout India and into Southeast Asia, China, Japan, Indonesia, and the Middle East through the Silk Road. Regardless of his notoriety, the Buddha continued his nomadic lifestyle. Everyday, he held a gathering for discussion in which he taught or answered spiritual questions, often using metaphors to convey his meaning in an easier to understand way. None of these meetings or the Buddhas teachings were recorded until after his death when 500 elders met and wrote down the Buddhas teaching and rules into three documents called the Three Baskets. The Buddha died at eighty years old in Kushinagara surrounded by several monks

essay on hiv-aids - 1669 Words

2000 words essay on: HIV-AIDS AIDS, The full form is Acquired Immune Deficiency Syndrome is caused by a virus called HIV (Human Immune Deficiency Virus). It is a condition in which the built in defence system of the body breaks down completely. This phenomenon is gradual but ultimately leads to total depletion of a very important cell component of the immune mechanism. Thus those who are affected are unable to combat with common diseases including even mild infections since his/her immunity is knocked out and body resistance is reduced.AIDS was recognized for the first time in the USA in 1981.In India it was identified in after 5 years in May 1986. In October 1985 the health authorities of the†¦show more content†¦Some-times same syringes are used by many drug-addicts increasing the possibility of spreading the HIV infection. In Manipur where 40 to 50%of intravenous drug-users are HIV positive many of them are sent to jail in some cases even by their own parents. Blood donor s too transmit the HIV infection. There are estimated to be 2000 blood banks in our country which supply about 20 lakh bottles of blood every year. Half of these blood banks are government banks and the remaining half is unlicensed. There are many professional donors who are also drug addicts which in turn may be HIV positive. When their blood is transfused to the patients without proper testing the HIV is transmitted. The pathological laboratories too transmit the HIV virus when they supply blood without scientific testing. Pregnant women who are HIV positive transmit the virus to the new-born children. About 65% of the pregnant women remain anaemic and require blood transfusion on the other hand some of the women get infected from their husbands. The HIV/AIDS epidemic in India is a rapidly escalating crisis. The government s estimate that about 4 million persons in the country are HIV-positive is widely thought to understate the true figure. In several states of India, such as Mah arashtra and Tamil Nadu, the epidemic has spread to the general population. The states that have not reported any HIV positive cases may be because of poor surveillance. It does not necessarily mean they are HIV-free. InShow MoreRelatedHiv/Aids Essay1086 Words   |  5 PagesHIV/AIDS BSHS302 May 21, 2012 Faye Flanagan HIV/AIDS Social issues facing HIV/AIDS today are as diverse as the people that are affected by the disease. Advocating for a large group of people takes action at the macro human service practice. The goals and intervention strategies will be similar to micro human service and will involve the same strategies to bring justice to human rights for all members of society. One strategy is including a broader range of other diversity in research inRead MoreAIDS and HIV Essay1520 Words   |  7 PagesHIV, or the Human Immunodeficiency Virus, is a virus which damages and kills cells of the immune system. It attacks the T-cells, key cells of the immune system, and uses them to make copies of itself. After being infected with the virus it progressively interferes and eventually destroys the immune systems ability to fight the anti-genes. HIV may develop into the syndrome AIDS, the Acquired Immunodeficiency Syndrome. HIV is an STD - a sexually transmitted disease - and therefore most commonly itRead MoreHIV and AIDS Essay1159 Words   |  5 Pages HIV is the human immunodeficiency virus that causes AIDS. A member of a group of viruses called retroviruses, HIV infects human cells and uses the energy and nutrients provided by those cells to grow and reproduce. AIDS (acquired immunodeficiency syndrome) is a disease in which the bodys immune system break s down and is unable to fight off certain infections, known as opportunistic infections, and other illnesses that take advantage of a weakened immune system. When a person is infectedRead More AIDS/HIV Essay2283 Words   |  10 PagesHuman Immunodeficiency Virus (HIV), can be transmitted through unprotected sexual intercourse, sharing contaminated needles and syringes, mother to child (perinatal) and contaminated blood product (National Association of Health Authorities, 1988). 1.2 PURPOSE OF THE RESEARCH Late HIV diagnosis remains a major problem among black Africans in England. In 2007, about 42 per cent of black Africans diagnosed with HIV were diagnosed late (HPA, 2008a). This compromises their survival chances becauseRead MoreHiv/Aids Essay2430 Words   |  10 PagesHIV/AIDS AWARENESS Human immunodeficiency Virus (HIV) and the Acquired Immunodeficiency Syndrome (AIDS) brings a lot of cruel thoughts to an individual’s mind because of the amount of misconceptions about this disease. An example of this would be that there are a lot of people that will say you shouldn’t share a drink with someone who has HIV or AIDS because of the risk of contracting the virus, which is untrue. A person will not contract the virus from sharing a drink, or utensil or even fromRead MoreHiv/Aids in Africa Essay842 Words   |  4 PagesSub-Saharan Africa is the region of the world that is most affected by HIV/AIDS. The United Nations reports that an estimated 25.4 million people are living with HIV and that approximately 3.1 million new infections occurred in 2004. To put these figures in context, more than 60 percent of the people living with the infection reside in Africa. Even these staggering figures do not quite capture the true extent and impact that this disease causes on the continent. In 1998, about 200,000 Africans diedRead MoreThe Hiv/Aids Moral Panic. Essay1641 Words   |  7 PagesThe HIV/AIDS moral panic. In human societies there will always be issues or problems that occur which cause some form of reaction from those who feel that their values or societal equilibrium is being threatened. Stanley Cohen and Jock Young led the way in explaining the notion of moral panics and how they are formed and their consequences on society. There have been numerous of these moral phenomena over the years, which have gripped society in a vice lock of terror and more often than notRead MoreThe Origin of HIV/AIDS Essay803 Words   |  4 PagesHuman Immunodeficiency Virus (HIV) was once considered a taboo disease that made its appearance in the United States around the late 1970s. Little was known about the virus and it was originally thought to just be found in the gay male community. As more and more research has been done people now understand the virus and realize that it affects men and women as well as all races, ages, and sexual orientation. It is believed that HIV is a mutated form of the Si mian Immunodeficiency Virus (SIV) thatRead MoreEssay on Understanding HIV/AIDS 877 Words   |  4 PagesIn today’s world HIV/AIDS has become an epidemic that has not only challenged the research of our medical professionals, but also the lives of several children born with this infectious disease. In order to understand this epidemic we have to travel the path in which it was discovered. In 1985, human immunodeficiency also known as HIV was discovered by scientist and that discovery alone brought up many questions with very little definite answers. Due to this discovery several people are in searchRead MoreAids/Hiv Essay 10637 Words   |  3 PagesAIDS/HIV The HIV virus poses one of the biggest viral threats to human society today. It is contracted through bodily fluids such as blood and semen, and sometimes even saliva and tears. AIDS kills 100% of its victims and puts them through agony before they die. It has been a threat for about 15 years, and it is not going to stop now. In fact, AIDS is just getting started: It consumes more people each year. There is no known treatment for it either, only antibiotics to slow the reproduction

HUM 112 Assigment 2 Essay - 1609 Words

Assignment 2: Project Paper Edwin D Giraldo Professor: Ibrahim H Alsaeed, Ph.D. HUM 112 11/29/14 Abstract In this paper, I choose to discuss three pieces of art from the 19th century Impressionist period and three from the Post-Impressionist period and how these six pieces of art compare to each style. Then I will draft a memo to the CEO of my company to describe the appearance, so that they will have an idea of what the art looks like and where it should be placed throughout the corporate offices. Next, we are going to explain the historical significance for each piece of artwork that I choose. Finally, I will descried to the CEO of my company how each piece of art matches the company’s overall image. Office†¦show more content†¦As for placement of the last three paintings, I decided to put the A Lion Devouring its Prey in the central work area to show the employees that hard work and dedication will get them the rewards that they deserve for they have done for the company, the next one, In the Oise in the Valley, could be placed in the main break room of the company, so that the employees have a place to relax and not be disturbed in order to get away from the regular environment that any workplace create, even though just for a little while from their rigorous job, and The Yellow Books could be placed where the company keeps all its information on the business to represent how the business conducts itself and what the future holds for the business and all the customers. Explain why each piece is considered to be historically significant. Pierre Auguste Renoir made his mark historically on the surfaces of his paintings by using small dabs of pigment that were applied uniformly, but his brush strokes were somewhat nervous, but yet he used the sunlight effects that were achieved with colored shadows, and loose brushwork.

Hydraulic Fracking A Boon or Bane to the US - Free Essay Example

Sample details Pages: 8 Words: 2436 Downloads: 9 Date added: 2019/08/16 Category Technology Essay Level High school Tags: Fracking Essay Did you like this example? Hydraulic Fracking: A Boon or Bane to the US The first question when hearing hydraulic fracking, it pops the question for what exactly is it? Hydraulic fracking (fracturing) is a controversial oil and gas extraction technique developed in the late 1940s to gain access to fossil energy deposits previously inaccessible to drilling operations. In the early 2000s, energy companies began combining horizontal (or directional) drilling with hydraulic fracturing to tap these reserves. The process involves drilling horizontally through a rock layer and injecting a pressurized mixture of water, sand, and other chemicals that fractures the rock and facilitates the flow of oil and gas. Don’t waste time! Our writers will create an original "Hydraulic Fracking: A Boon or Bane to the US" essay for you Create order These combined methods have allowed for expanded oil/gas development in shale and other formations in the U.S., Europe, Asia, Australia, and elsewhere. The rapid expansion of fracking is projected to make the U.S. a net exporter of natural gas in the coming years and potentially the worlds largest oil producer by 2018-20. Shale gas, which currently accounts for one-fourth of the nations natural gas production, is projected to increase to half by 2035. Tracing back its history in the United States of America can be seen since 1862. It was during the battle of Fredericksburg VA., where civil war veteran Col. Edward A.L. Roberts saw what could be accomplished when firing explosive artillery into a narrow canal that obstructed the battlefield. This was described as superincumbent fluid tamping. On April 26th, 1865, Edward Roberts received his first patent, for an Improvement in exploding torpedoes in artesian wells. In November of 1866, Edward Roberts was awarded patient number 59,936, known as the Exploding Torpedo. This extraction method was implemented by packing a torpedo in an iron case that contained 15-20 pounds of powder. The case was then lowered into the oil well, at a spot closest to the oil. From there, they would explode the torpedo by connecting the top of the shell with wire to the surface, and then filling the borehole with water This invention increased oil production by 1200 percent from certain wells within a week of being implemented. This also led to the founding of Roberts Petroleum Torpedo Company, which charged $100-$200 dollars per rocket, plus a royalty of 1/15 of the profits generated from the product. Even though the birth of fracking began in the 1860s, the birth of modern day hydraulic fracturing began in the 1940s. In 1947, Floyd Farris of Stanolind Oil and Gas began a study on the relationship between oil and gas production output, and the amount of pressurized treatment being used on each well. This study lead to the first experiment of hydraulic fracturing, which occurred at the Hugoton gas field, located in Grant county, Kansas in 1947. In this experiment, 1,000 gallons of gelled gasoline and sand were injected into a gas producing limestone formation with a depth of 2,400 feet. This was then followed by an injection of a gel breaker. While this experiment failed to produce a significant production increase, it did mark the beginning of hydraulic fracturing.   After the massive rise of hydraulic fracking by American petroleum companies all around the nation, the President Gerald Ford in 1982 state of the union address, promoted the development of shale oil resources, as part of his overall energy plan, as a means of reducing foreign oil imports. Coming back to todays politics for the help needed by the government officials or representatives of various states, it can be seen a total of about 40 senators hail from states that now have significant shale oil and gas prospects. Some represent what might fairly be called Americas petrostateslike North Dakota, which now gets more than half of its state government revenue from taxes on oil and gas extraction, second only to Alaska (82 percent) and edging out Wyoming (38 percent). It doesnt require a political genius to see that these states government representatives will increasingly be defined by their support for that oil and gas: The oil and gas industry made some $73 million in total pol itical contributions in the 2012 election cycle, nearly seven times what it spent in 1990. What do these folks want for their money? If the past is any indication, well see attacks on the Environmental Protection Agency, hostility to climate science and a tendency to subvert other important issues to defend the industry. The modern day fracking started in the 1990s when it was combined with horizontal drilling, which increased the production exponentially. Along with this entire successive profitable process for the Oil and Natural Resources Corporative Industry came a lot of environmental troubles. Some of them can be seen with the current major spill happening since 2014, The Taylor Energy Spill off the coast of Louisiana which is actually totally ironically discovered when watchdog groups stumbled on oil slicks while monitoring the BP Deepwater Horizon disaster a few miles north of the Taylor site in 2010. Other troubles are noted as follows: Water Use: In order to hydraulically fracture shale and extract the hydrocarbons, large quantities of water and chemicals must be injected underground. Because of the cost to truck water in from further away, companies prefer to use water from sources as close to the well as possible, which can result in significant impacts on local waterways and overburden local water treatment facilities. In Texas, which is suffering dangerous drought conditions, fracking continues even as water use by citizens is restricted, the landscape wilts and the animal life dies. In 2011 the Wall Street Journal reported that the diversion of water for fracking oil and gas wells is also a serious threat to ranchers and other businesses in Texas. (Russell Gold and Ana Campoy, Oils Growing Thirst for Water, Wall Street Journal, 12/6/2011) Fracking Fluids: During the hydraulic fracturing of a well, water is mixed with various chemicals to make a toxic brew called frack fluid. Until recently, neither the federal nor state governments required drilling companies to disclose the ingredients used in frack fluids. Some states have begun to require that companies disclose the chemicals they use, but even in such cases, companies can withhold some chemical names under trade secret exemptions. As a result, a comprehensive list of chemicals used in the fracking process does not exist. Some states have begun to require that companies disclose the chemicals they use, but even in such cases, confidential business information claims result in only partial disclosures. Corporations involved in fracking, like ExxonMobil, have inserted loopholes in drilling legislation that allow them to keep various chemicals used in the fracking process secret. Contamination of Water Wells and Gas Migration: Groundwater becomes contaminated by hydraulic fracturing in a number of ways, including leakage from liquid storage areas, leakage from injection wells, leakage during hydrofracking along faults or up abandoned wells, seepage into the ground when wastewater and residuals are applied to land (i.e. used for irrigation or on roads for dust suppression or de-icing), and other means. The cement casing which rings the well bore and goes through underground aquifers is meant to act as a barrier between underground water and the shaft through which frack fluid and gas flow. But the casing can fail or break during the fracturing process, allowing the frack fluid or naturally-occurring contaminants to contaminate groundwater.   When that happens, frack fluid and methane can leak from the well bore directly into the water supply, causing dangerous gas buildups, and making water unfit to drink. (US EPA, Science Advisory Board, Hydraulic Fracturin g Review Panel, report to Lisa P. Jackson, August 4, 2011). Some recent examples can be seen as In New York, claims have already been filed against the Anschutz Exploration Corporation and its subcontractors on behalf of nine families for the contamination of their drinking water due to natural gas exploration and drilling. A Duke study examining 60 sites in New York and Pennsylvania found systematic evidence for methane contamination in household drinking water. Water wells half a mile from drilling operations were contaminated by methane at 17 times the rate of those farther from gas developments. Although methane in water has not been studied closely as a health hazard, it can seep into houses and build up to explosive levels. Methane leaks in the Permian Basin, Texas has been totally going unnoticed during the recent past which is having a lot of public health hazards for the such as skin irritation and headaches. Approximately 2.3 million Texans live within a half mile of potentially hazardous oil and gas operations. That encompasses almost a fifth of the nations second-largest state. At least 900 schools and 75 medical facilities are also compromised, according to the Texas Observer. Much of that concentration is found in the Permian Basin, where emissions are a fact of life. Talking about the The Trump Administration recently stoked the debate even further, as the Bureau of Land Management (BLM) took the final steps to halt an Obama-era fracking regulation. The BLM, an agency within the U.S. Department of the Interior, recently rescinded a rule aimed at protecting the environment from the ill effects of fracking. The agency claimed that repealing the rule would save millions of dollars per year and eliminate redundancy with existing state-level fracking regulations. The rule being rescinded had been established under the Obama Administration to create a framework of oversight, disclosure, and operating standards to ensure the environmentally responsible development of oil and gas resources on Federal and Indian lands. It had sought to remedy the potential risk of fracking to underground water sources and to manage the disposal of pollutants resulting from fracking operations. Fracking raises these concerns because the technique extracts natural gas from rock formations deep underground by pumping water, sand, and chemicals into the ground at high pressure to fracture the rock, which subsequently releases gas trapped within. The gas can then be recaptured on the surface and stored, but leaves the water and other material injected into the ground in need of disposal. This, in turn, can cause potential contamination of water supplies, as well as seismic activity. To this end, the rule included several requirements for oil and gas operators, such as the submission of fracking applications to the BLM for agency approval and verification about the fracking wells structural integrity. Under President Trump, the BLM reasoned that removing these requirements would likely not increase the environmental and health risks associated with fracking. The agency stated that, as an initial matter, the BLM already has an extensive process in place to ensure that operators conduct oil and gas operations in an environmentally sound manner that protects resources. Moreover, according to the BLM, many of the Obama-era rules fracking-specific requirements were already consistent with industry practice, which appreciably reduces potential harms. Perhaps more importantly, the BLM found that all 32 states with federal oil and gas operations already have laws or regulations that address fracking. With steadily improving industry practices and comprehensive state regulatory programs, the BLM argued that the requirements in the Obama-era rule amounted to an unnecessarily burdensome and redundant regulationone that could potentially save the industry between $14 million to $32 million in regulatory compliance costs. Additionally, the BLM noted in its repeal that implementation of the Obama-era fracking rule had already been complicated by litigation. Industry groups had previously challenged the authority of the BLM to enact the fracking regulation, prompting a suspension of the rule by the U.S. District Court for the District of Wyoming. Since then, the rule faced further litigation, which resulted in the fracking rules never going into effect. The BLM stated that by rescinding the rule, the agency would circumvent the need for any additional litigation over the authority of the BLM to issue such a rule. Oil and gas industry groups applauded the decision to repeal the Obama-era rule. Moreover, a lot of US oil pipelines with current administration have been seeking from the steel tariffs as well as even asking the government to help build a wall in the Gulf of Mexico for protecting their oils fields from disturbances of the waves and possible flooding of the structures used in the oil field. The current society fo Americans are actually in favor of preserving the environment. Americans are generally less positive about the quality of the environment than they have been in years, and are convinced that it is getting worse rather than better. The Trump administration has over the course of its tenure in office announced that the U.S. will not participate in the Paris climate accord; rolled back government efforts to protect the environment; and advanced efforts to support traditional, fossil fuel energy sources. These policy actions appear to be contrary to the general trends in U.S. public opinion, which support more, rather than less, government action to protect the environment and favor efforts to develop solar, wind and other alternative fuel sources. The president and his appointees may argue that their main focus is on the base of voters who put Trump in office, and clearly his environmental approach receives more support from Republicans than from the general population. Most tellingly, Republicans agree with the general Trump position that economic growth should be prioritized, even if it risks harming the environment. Even with that, however, less than half of Trumps Republican base supports giving government money to support the coal industry, and slim or larger majorities say they favor a number of proposals to reduce emissions and develop alternative energy sources. This suggests that the president and Republican lawmakers and candidates could well find a nuanced position that coincides with the overall environmentalist sentiment of the American population without alienating their voting base. Works Cited Manfreda, John. The Real History Of Fracking. OilPrice.com, 24 Feb. 2017, oilprice.com/Energy/Crude-Oil/The-Real-History-Of-Fracking.html. Harvey, Hal, et al. 5 Ways the Fracking Boom Changes Politics. POLITICO, POLITICO, www.politico.com/magazine/story/2013/11/5-ways-the-fracking-boom-changes-politics-098984. Boudet, Hilary, et al. Fracking Controversy and Communication: Using National Survey Data to Understand Public Perceptions of Hydraulic Fracturing. Energy Policy, vol. 65, 2014, pp. 57-67., doi:10.1016/j.enpol.2013.10.017. Fears, Darryl. A 14-Year-Long Oil Spill in the Gulf of Mexico Verges on Becoming One of the Worst in U.S. History. The Washington Post, WP Company, 21 Oct. 2018, www.washingtonpost.com/national/health-science/a-14-year-long-oil-spill-in-the-gulf-of-mexico-verges-on-becoming-one-of-the-worst-in-us-history/2018/10/20/f9a66fd0-9045-11e8-bcd5-9d911c784c38_story.html?noredirect=on. Frackings Environmental Impacts: Water. Greenpeace International, www.greenpeace.org/usa/global-warming/issues/fracking/environmental-impacts-water/. Texas Oil Boom Has Environmental Advocates Choosing between 2 Unwelcome Scenarios. ThinkProgress, ThinkProgress, thinkprogress.org/pipelines-texas-exxon-permian-0db9ddeef1e6/. S. oil pipeline companies, producers seek relief from steel tariffs. Reuters, https://www.reuters.com/article/us-usa-trade-tariffs/u-s-oil-pipeline-companies-producers-seek-relief-from-steel-tariffs-idUSKBN1JF0DZ Gallup, Inc. Americans Want Government to Do More on Environment. Gallup.com, 29 Mar. 2018, news.gallup.com/poll/232007/americans-want-government-more-environment.aspx.

The Mistakes of the Brilliant General, Napoleon Bonaparte...

The assumption held by many that Napoleon Bonaparte was a brilliant general and an exceptional leader is debatable when the Frenchman’s many mistakes are revealed. Bonaparte was born to a wealthy family with previous political connections (Wilde 1). He entered a military academy at only nine years old and entered the French Army Artillery Regiment seven years later (Wilde 1). As Bonaparte moved up in the military ranks, he made himself known with his political opinions and his successful leadership of the revolutionaries’ armed forces (Wilde 1). As he became more famous, Bonaparte threw open the gates to his path to power. Thus began the era of Napoleon, a time of absolute power, vast reform, and relentless military invasions led by a†¦show more content†¦His plan backfired, and the French were pinned down in Egypt by the powerful British admiral Horiato Nelson, which led to Napoleon crawling back to France licking his wounds (McDougal, 584). Due to the p ublic’s ignorance towards this defeat, Napoleon’s public image vastly improved, and his gain in power started to lead to totalitarianism. When the Directory began to lose political popularity with the common folk, Napoleon led an overthrow of the government (McDougal, 584). The aftermath of the coup seemed to be flawless; peace had come to Europe for the first time in ten years, and Napoleon, the most powerful public figure in France, could now focus on re-strengthening France (McDougal, 585). However, the countries of Britain, Austria, and Russia were forming the Second Coalition, an alliance with the intent to stop Napoleon, behind the scenes of France’s post-victory glory (McDougal, 585). Napoleon soon held a plebiscite, or a vote by the people, which made himself emperor and bestowed total power upon him (McDougal, 585). As the years passed, Napoleon made many fatal military mistakes that led to the collapse of his empire and the defiling of the French Revolution’s legacy. These mistakes were terminal in three main campaigns, the Battle of Trafalgar, the Peninsular War, and the invasion attempt on Russia (Wilde, 2). The battle of Trafalgar was Napoleon’s attempt to invade Britain (McDougal, 587). Napoleon’s specialty was landShow MoreRelatedThe French Revolution: Napoleon Essay954 Words   |  4 Pagescountry. Napoleon Bonaparte, one of the greatest military leaders and Emperor of France, was born on August 15, 1769 in Corsica. Even though his parents were members of the minor Corsican nobility, his family was in fact not wealthy. Napoleon was affiliated with the Jacobins, a group greatly supporting democracy. In November 1799, Napoleon became first consul and in 1802 he was pronounced consul for life, but later decided to change his title to Emperor of France in 1804. 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The Ideal Role for Business in Society Free Essays

The Ideal Role for Business in Society Introduction Business has been going along since long before money, insurance plans, and global warming were even a glimmer in someone’s mind. The days of trading your skill for what you needed are still present today, but in a much different realm. Most people do not rely on their neighbor to grow vegetables for their family to eat while they herd the sheep. We will write a custom essay sample on The Ideal Role for Business in Society or any similar topic only for you Order Now Disposing of chemicals and building a greener society were not a worry on the mind of anyone many moons ago. It has changed and businesses can overlook people’s personal issues, individual need, and impact on the environment. The ideal role for business in society is to treat their employees fairly by providing respectable employment plans that fit individual needs and being greener in society by caring to implement plans to reduce their carbon footprint. Ben and Jerry’s Ben and Jerry’s started out as small ice cream makers in Vermont with a very small company that grew astronomically. They did not intend on having a plan for responsibility to employees, society, and the planet. They are a prime example of how a business that is not focused solely on the bottom line can make a difference in the community and the world. In 2010 to make the company greener they said, â€Å"Our vision is that the entire country will switch over to hydrocarbon (HC) freezers that are significantly more energy-efficient and use gases with lower global warming potential than standard freezers, which use hydrofluorocarbons (HFC). † (Ben and Jerry’s Social and Responsibility Report 2010). They are making effort to do something to improve the environment even if it does cost them some profits. They give back to the community and support jobs with their foundaiton stating, â€Å"Through the Foundation, we’re helping immigrant workers, neighborhood groups, farm workers and dozens of other groups around the country to get organized and fight for a fair deal. In 2011, Ben Jerry’s contributed $2,180,808 to the Foundation based on the 2010 sales of the Company. † (Ben and Jerry’s Social and Responsibility Report 2010). These are all things Ben and Jerry’s or any corporation could certainly overlook ithout many reprocussions , but being outardly accountable and charitable makes them a more appealing company to buy from. This also leads the way in showing other corporations that you can make a difference in the world, grow as a company, and be responsible. The Walt Disney Corportation When I think of The Walt Disney Company I think of fun amusement parks, Mickey Mouse, and entertaining childern’s movies. They are much more than that stepp ing up to the challenge of being reposible as a corporation to its employees and the environment. Disney has a very focused plan to do their part in the environment as shown in the chart below. (The Walt Disney Company 2010 Corporate Citizen Report) The goals and plan they have to minimize the effects of on the environment is something every company should be doing, and having it available for the public to read is another positive apect. The employees at disney receive opportunity to pursue further education and get great benefits packages. They state, â€Å"But we know your life isn’t just about work. You have additional things going on – family, friends, personal interests, education and more. The Walt Disney Company offers a comprehensive total rewards package that helps you live your best life, grow personally and professionally, and get rewarded for the results you deliver. † (Disney Careers. Total Rewards). This leads me to believe that Disney has a vested interest in the employees they hire and care about them as individuals. Tyson I see a commercial for some hungry teenagers and how Tyson chicken nuggets or strips satisfies their cravings, but I rarely stop to think if they treat their employees fairly or the environment. Tyson is a leading corporation that does care saying, â€Å"We offer one of the best benefit packages, not just in the industry but in the nation. † (Tyson Corporation. Tyson Benefits. ) They a great plan for all realms of health care, stock options, retirement plans, a full service credit union, education and leadership training, discounts on all products. They participate in hundreds of community events, showing they care about the public. Tyson also is striving o not just follow the guidelines of the law but to go above and beyond to protect the enviornemnt, â€Å"For Tyson Foods, protecting the environment is about more than maintaining compliance with the environmental laws and regulations applicable to our operations. It’s about embracing a process of continual improvement aimed at protecting the environment for future generations. † (Tyson. Sustainablity Report. Planet). They recyle, reduce amount of water used, evaluate using an alternative fuel source, r educe packing waste, conserve energy, and reduce the number of trucks on the road. They are focused on the future and know that playing their part is not just about following the law but providing more for the community and the environment. Strengths| Weakness| Opportunities | Threats| Improving the quality of life for employees| Losing profits from spending time and money on things other than the product or service| To gain customers from being a reputable company| You may go out of business by focusing too much on these other items| Helping the environment| Stockholders may think this a waste of funds| Recognized as a company that does more for society| Bottom line is effected | SWOT Analysis For Tyson Foods, protecting the environment is about more than maintaining compliance with the environmental laws and regulations applicable to our operations. It’s about embracing a process of continual improvement aimed at protecting the environment for future generations. For Tyson Foods, protecting the environment is about more than maintaining compliance with the environmental laws and regulations applicable to our operations. It’s about embracing a process of continual improvement aimed at protecting the environment for future generations. For Tyson Foods, protecting the environment is about more than maintaining compliance with the environmental laws and regulations applicable to our operations. It’s about embracing a process of continual improvement aimed at protecting the environment for future generations. Conclusion Corporations need to be responsible while still earning a resonable profit to continue thriving, changing, and becoming better. â€Å"Doing no harm beyond meeting legal requirements regarding the environment, conditions of employement, community relationtions, and ethics. The law always lags behind the best practice. † (Charles Handy What is a Business for). It is the corporations reposnsibility to step up and take action instead of being forced to by law or any other orgainzaitons. Corporations need to start doing more and providing the information to the public so we can see that they are actually making not just a profit but a change to make the world a better place. Sources Ben and Jerrys. Social and Environmental Assesment Report 2010. http://www. benjerry. com/company/sear/2010/index. cfm Harvard Business Review. What is a Business for. Charles Handy. (Page 7) The Walt Disney Company. The Walt Disney Company 2010 Corporate Citizen Report 2010. http://corporate. disney. go. com/CITIZENSHIP2010/environment/overview/ourapproach/ The Walt Disney Company. Disney Careers Total Rewards. http://disneycareers. com/en/working-here/total-rewards/ Tyson Corporation. Careers. Why Tyson. Tyson Benefits. http://www. tysonfoodscareers. com/Why-Tyson-Foods/Benefits. aspx Tyson Corporation. Sustainablitity Report 2010. Planet 4. 0. http://www. tysonfoods. com/Sustainability/2010/Planet. aspx How to cite The Ideal Role for Business in Society, Papers

Age of reform in america Essay Example For Students

Age of reform in america Essay American reform movements in the early to mid 1800’s strived at improving our developing society. America was growing larger, and with the expanding population, many new ideas sprang up. Conflicting opinions between the people of the United States caused the emergence of an Age of Reform, where people tried to change things such as the educational system and women’s rights. These movements were the result of our nation’s self-determination and interest in improving the society we live in. Between the 1820’s and 1860’s, Americans were trying new things and promoting different ideas and ways of thinking. Once such idea is that of a utopian society. A utopian society, simple put, means a perfect society. There are many examples of experiments at utopian society in the 1800’s. George Ripley endeavored to create one of the first utopian societies in West Roxberry, Massachusetts. The community was called Brook Farm, and was established in 1841. Everyone in the community shared labor and leisure time equally. Ripley believed that leisure was the most important step to understanding yourself. The problem with Brook Farm was that the residents ended up believing in a form of communism, despite its objective of being a community where the individual would be able to become ‘whole’. A fire late in 1847 caused the community to disband and separate. Brook Farm is important because not only was it one of the first utopian society experiments in the 1800’s, but it proved that people were confident about trying new things. Critics of Brook Farm said that the point of the community was nothing more than the desire to become better than other people. This demonstrates that (even though it failed) Brooke Farm was created solely for the purpose of bett ering the way in which people lived. In 1948, John Humphrey founded another utopian experiment in Oneida, New York. This was another important utopian society experiment in the 1800’s. In this society, children were raised by the whole community, and businesses were run by the whole community. In other words, everyone who lived there was part of one big family. The Oneida experiment grew fairly large over 30 years, including over 200 people. Oneida challenged traditional practices, and it represented the views of many Americans during the time. Oneida’s fault lied in the fact that is was easily targeted by critics as an excuse to bypass conventional monogamy. Another example of a utopian experiment is the Mormons. The Mormons began when Joseph Smith published a book called The Book of Mormon. Mormonism began to gain followers, but was never truly accepted in the United States. Joseph Smith was persecuted due to such Mormon beliefs as polygamy. After Joseph Smith was arrested and killed, the Mormons found haven in present day Salt Lake City. There, they created their own form of a utopian society. Although Mormonism is still around today, it is not in wide practice. Mormonism is another example of people trying to raise the standard of society for the better. The Age of Reforms also brought new hope to women’s rights. Women had often played a lesser role in societies around the world, especially in America. They were never involved in politics and nearly all women at the time stayed home to take care of the house chores. The women’s rights movement that arose in the 1920’s really started during the Age of Reforms, in the 1800’s. The Women’s rights reform began in 1840, at a London convention concerning slavery, when two abolitionists were turned away because they were women. From that point on Lucretia Mott and Elizabeth Cady Stanton felt that they need to achieve equal rights for women. Headed with the slogan, â€Å"all men are created equal,† a movement was launched for woman suffrage. On July 19, 1848, a convention was called in Seneca Falls. It was a retelling of the Declaration of Independence, and stated that all men and women are created equal. It was not until the 1920’s that women were finally given the right to vote. Women were beginning to become more scholarly, and many bold steps were made by women, such as keeping maiden names or getting higher jobs. The women’s rights movement demonstrates that steps were taken in order to improve the quality of life for women. .u0f16e2d334db3b3546867eb61979f731 , .u0f16e2d334db3b3546867eb61979f731 .postImageUrl , .u0f16e2d334db3b3546867eb61979f731 .centered-text-area { min-height: 80px; position: relative; } .u0f16e2d334db3b3546867eb61979f731 , .u0f16e2d334db3b3546867eb61979f731:hover , .u0f16e2d334db3b3546867eb61979f731:visited , .u0f16e2d334db3b3546867eb61979f731:active { border:0!important; } .u0f16e2d334db3b3546867eb61979f731 .clearfix:after { content: ""; display: table; clear: both; } .u0f16e2d334db3b3546867eb61979f731 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0f16e2d334db3b3546867eb61979f731:active , .u0f16e2d334db3b3546867eb61979f731:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0f16e2d334db3b3546867eb61979f731 .centered-text-area { width: 100%; position: relative ; } .u0f16e2d334db3b3546867eb61979f731 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0f16e2d334db3b3546867eb61979f731 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0f16e2d334db3b3546867eb61979f731 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0f16e2d334db3b3546867eb61979f731:hover .ctaButton { background-color: #34495E!important; } .u0f16e2d334db3b3546867eb61979f731 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0f16e2d334db3b3546867eb61979f731 .u0f16e2d334db3b3546867eb61979f731-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0f16e2d334db3b3546867eb61979f731:after { content: ""; display: block; clear: both; } READ: Technology - Education, Software Piracy, and the L EssayReligions are founded on the principle of education of others as well as education of one’s self, yet before the 1800’s America was a largely uneducated country. Few if any philosophers existed, and adept teachers were rare. The 1800’s brought an education revolution upon America, due mainly to the new ideas and concepts being envisioned at the time. Education was becoming a top priority and the Age of Reforms brought an educational system to America. During this period, the most influential person dealing with educational reform was Horace Mann. Horace Mann believed that â€Å"education was the only way to ‘counterwork this tendency to the domination of capital and the servility of labor’† (Brinkley 337). Mann recognized that the strongest backing of democracy was education. Horace Mann is known foremost for the great amount of changes he brought to the Massachusetts school system, making it a much more education-friendly environment. All across America public support for school systems was increasing. Elementary schools were now commonly found from town to town as opposed to the rarely seen schoolhouses of the past. Due to America’s diversity as a nation, along with the fact that by the mid-1800’s there was no set of standards concerning schools, each state’s educational system was different. In the West, where not much land was settled and pioneering was still taking place, accessing schools was still a difficult task. In addition to that, the teachers weren’t even well-taught themselves compared to those in New England. In the South, the slavery system forbade black education. Besides that, very little of the white population went to schools anyway. Establishing school systems in these areas was a tricky job. Despite problems in the South and West with education, America had grown into a more learned nation. Over 80% of the population (excluding the slavery population) were literate, compared with a much lower literacy rate prior to the 1800’s. Americans had once again worked hard in order to enhance their societies’ standards. The Age of Reforms was a period in which many changes were made to improve the way in which people lived at the time. Utopian experiments were attempts at creating a flat out perfect sociological structure. Reforms in women’s rights made strides in making basic civil liberties available to not just men, but females as well. Lastly, reforms in the educational systems of America provided more hope for future generations by making our country a more intelligent nation. All of these accomplishments demonstrate how the Age of Reforms was a period in which America improved by leaps and bounds in the process of turning it into what we know it as today.

The Tell Tale Heart By Edgar Allan Poe Essay Example For Students

The Tell Tale Heart By Edgar Allan Poe Essay Gothic literature makes extensive use of primitive, medieval, wild mysterious, or natural elements. No Writer uses these elements to create such dramatic and strong effects as Edgar Allan Poe. He masters the Gothic story and is able to draw the reader deeply into his tales. The reader empathizes with the characters. Poe uses intense imagery and psychoanalytical subtleties underlying each work to produce a depth of sensations and sensitivity to all that creates fear, doubt, and tension in a human mind. His Gothic style prose emanates from his unusual and aberrant life style combined with a careful and deliberate effort to simultaneously attack the readers heart and head. Poes writing is a derivative of his life. Only a person so deranged and freakish could produce such wildly creative and horrific work. Poe dysfunctional life began early as both of his parents died before he was four. Mr. and Mrs. John Allan brought Poe into their home and provided for him but never filled the emotional void in his life. Through the Allans, Poe was able to obtain a great education. We will write a custom essay on The Tell Tale Heart By Edgar Allan Poe specifically for you for only $16.38 $13.9/page Order now He went to school in England for five years and Richmond for five years. Then, he entered the University of Virginia in 1826. Soon after beginning school at UVA, Poe acquired heavy gambling debts and became a hard drinker. John Allan moved him from the University in December of the same year he entered. Their quarrel over the debts was the last and most bitter of the many fights that occurred between them. In 1827, Poe enlisted in the United States Military Academy at West Point. A few years later, he was expelled for drunkenness and inattention to duty. Living by his pen, Poe never made much money, and his drinking habits kept him impoverished. In 1835, Poe moved back to Richmond and edited The Southern Literary Messenger. Through this job, he established a good literary reputation. A year later he married his 13 year old cousin, Virginia Clemm. His alcoholism caused him to be absent from work frequently, and he lost his position as editor in 1837. After spending a year in New York, Poe became editor of Grahams Magazine in Philadelphia. His wife had become weak and sickly, and his drinking had also worsened. So, he returned with his family to New York. In 1845, Poe grew famous for The Raven and Others Poems and in 1846 he became editor of the Broadway Journal. A year later his wife died at age 24. After her death, his life was filled with poverty, intoxication, mistaken love affairs, and frequently fine work. In 1849, he visited Richmond and became engaged to his old sweetheart, but before the wedding, he was found unconscious on the street after celebrating with some acquaintances in Baltimore. He died four days later on October 7 at age 40. The premature death of Poes parents, especially his mother, led him to an abnormal and unhealthy obsession with death and fantasy. Bonaparte attributes Poes unusual aspects to the early deaths of his parents: Ever since he was three, in fact, Poe had been doomed by fate to live in constant mourning. A fixation on a dead mother was to bar him forever of an earthly love, And make him shun health and vitality in his loved ones. Forever faithful to the grave, his imagination had but two ways open before it: the heaven or the tomb according to whether he followed the soul or body of the lost one Thus, through his eternal fidelity to the dead mother, Poe, to all intents, became necrophilist Had been unrepressed, Poe would no doubt have been a criminal (Guerin 140). Living in the shadow of death his whole life, Poe shares and translates his thoughts and pains through his short stories. Poe has a private vision of horror, unnamed and perhaps rationally unaccountable, but it was to be the touchstone of his future art (Snell 48). This vision, his ingenious use of imagery, and his exploration into the depths of the human mind enable him to compose the ultimate Gothic literature. .uf28446542dec7579e83d46aa913eaa48 , .uf28446542dec7579e83d46aa913eaa48 .postImageUrl , .uf28446542dec7579e83d46aa913eaa48 .centered-text-area { min-height: 80px; position: relative; } .uf28446542dec7579e83d46aa913eaa48 , .uf28446542dec7579e83d46aa913eaa48:hover , .uf28446542dec7579e83d46aa913eaa48:visited , .uf28446542dec7579e83d46aa913eaa48:active { border:0!important; } .uf28446542dec7579e83d46aa913eaa48 .clearfix:after { content: ""; display: table; clear: both; } .uf28446542dec7579e83d46aa913eaa48 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf28446542dec7579e83d46aa913eaa48:active , .uf28446542dec7579e83d46aa913eaa48:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf28446542dec7579e83d46aa913eaa48 .centered-text-area { width: 100%; position: relative ; } .uf28446542dec7579e83d46aa913eaa48 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf28446542dec7579e83d46aa913eaa48 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf28446542dec7579e83d46aa913eaa48 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf28446542dec7579e83d46aa913eaa48:hover .ctaButton { background-color: #34495E!important; } .uf28446542dec7579e83d46aa913eaa48 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf28446542dec7579e83d46aa913eaa48 .uf28446542dec7579e83d46aa913eaa48-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf28446542dec7579e83d46aa913eaa48:after { content: ""; display: block; clear: both; } READ: Byrons Poem EssayMost likely a result of his elite education, Poe is a master of words and judiciously arranges them to maximize their effects. The words assemble to produce rich imagery allowing clear and vivid perception of the horror and terror within the stores. In The Cask of Amontillado, The Tell Tale Heart, and The Masque of the Red Death, Poe utilizes alliteration and onomatopoeia to poetically cast a haunting mood on his readers. These appeals to sight and sound play a profound role in creating fear in the readers mind.

Essay Samples For High School Applications

Essay Samples For High School ApplicationsThere are many different kinds of student essay samples for high school applications. Some of them are simple to read, some are interesting and others might be a bit difficult to comprehend. But no matter what kind of student essay samples you are using in your application, you must understand that it is important that you follow the instructions in order to write a good one. You don't want to waste your time and money on a bad essay.One of the things that you want to keep in mind when you are reading these essay samples for high school applications is that you have to stay concise. This doesn't mean that you should give only your opinion but you should focus on what the other person is trying to get out of your essay. In most cases, the people who do well in essays tend to have good ideas and this is because they are able to come up with answers that are very creative. So you don't want to go overboard with too much information and you just want to summarize your thoughts. Then just make sure that you apply these points to the short answer question.Many students go through the same kind of problem when they are writing their essays. They tend to write their own ideas out instead of following directions and choosing to write the whole thing by themselves. Don't do this. It will not help you in any way and can actually hurt you. Be specific in your reasoning and stick to the topic.There are also plenty of free samples out there that you can use in order to get the necessary ideas. Sometimes, these types of essays help a lot. Some people use them to work through their problems and to get into the mindset of thinking outside the box. Don't use this as an excuse though because it will make it easier for you to write a good essay and save you a lot of time and money.One of the main parts of student essay samples for high school applications is the introduction. This section is where you will outline the information that you want to get across in your essay. You will need to explain in great detail what it is that you want to say. Sometimes, you will have to go into detail about something that you want to explain, and then in the conclusion section, you will need to summarize everything that you want to say.When you are writing student essay samples for high school applications, it is important that you avoid putting your name on all of the questions that you are asked. It can be hard to get rid of the name and it can be very tempting to use your name as part of the information that you want to include. Just use the first name of the person who is applying for the job and use it throughout the rest of the essay. You should only include a single name and this can help you be more focused and the best way to do this is to use 'Mr.' or 'Mrs.'If you are using student essay samples for high school applications, you should not make any changes to the essay. This is for obvious reasons and you will need to kno w that you will not have the chance to change anything when it comes to your essay. It is also important that you remember that it is your job to write and that you will need to remember all of the instructions that you read. There are so many things that can go wrong and you really do not want to make any mistakes in this area.

Chotukool Case Study Solutions Essay Example

Chotukool Case Study Solutions Essay Example Chotukool Case Study Solutions Paper Chotukool Case Study Solutions Paper Essay Topic: The Namesake With the help of the below mentioned data we can understand the penetration and reach of a consumer durable like firefighter in comparison to a product like Television Set, car, bike or Grinder. This will help us in having a deeper knowledge of the placement of a retriever in the minds of the consumer in comparison to other consumer durables. With the analysis of the below shown chart we understand that refrigerators have been able to penetrate only 46% of the urban market on the other hand it has barely scratched the rural market by just reaching a meager 8%. Overall most of the consumer durable shown below have a decent reach in the rural markets except for car and retractors, this helps us understand that there is an untapped market available in the rural areas for this specific consumer durable Ownership of consumer durables of household) Refrigerators Pressure cooker Bicycle Wrist watch Ceiling fan Mixer/Grin deer color TV Motorcycle Urban Rural PAYOFF-09 AIR/car industry market size 14,200 3. 0 | Reconditioning systems | 11,000 Commercial reiteration | 2,000 servicing I | * Approximately 69 per cent population resides in rural India, yet only sales is contributed by rural markets. However, this sales contribution is expected to increase to 45% in near future * Rural Consumer durables markets s growing by 30 per cent currently, expected to grow by 45 per cent in IFFY 80 lacks Refrigerators sold last year and the market has grown by 12-15% (2010) Commercial Refrigeration Sector ; Growth during last 5 years: -10% ; Expected growth during medium term (3-5 years): 10-12% Looking at these figures we can see that the Domestic Refrigerator market in India is one of the fastest growing segments of the consumer durable industry and is witnessing significant growth on account of rising per capita income and improved social indicators. The market is estimated to be worth INNER 97. 69 ban in 2010. Over 80% of the population of India does not use refrigerators. Refrigerators have been manufactured in India since sass. Till the 19805, players like Godard, Cultivator, Lankly and Volta controlled almost 90% tooth market. Earlier, the white goods sector categorized as a luxury goods industry and was subject to oppressive taxation and licensing. The situation changed tater liberalizing of the economy in the early I egos, The Government removed all restrictions, and now there is no restriction on foreign investment, and licenses are no longer required, Post-liberalizing, a number foreign companies entered the market and many domestic players also diversified into refrigerators. PL and Evidence who already had a presence in the consumer electronics market, leveraged their strengths to enter the durables sector. In India, refrigerators have the highest aspirations value of all consumer durables, with the exception footlessness. This accounts for the high growth rate of the refrigerator market Vichy has been growing at a rate of about per year, while the consumer durables industry as a whole has grown at almost 8%. The size of the refrigerator market is estimated to be 3. 5-4 million units approximately, valued at RSI. 50 ban. The domestic penetration rate Of refrigerators is about 9%. The penetration is considerably higher in urban areas, Which account for 75% Of the demand, With rural areas constituting the Other 25%. The demand is also higher in the northern and western parts of the country than in the east. A study by Schema in 2011 estimated the rural consumer durables market to grow at 40% in 2012 as a result of higher disposable income among rural consumers. The size of the home appliance market in India is pegged at 30,000 core, with air-conditioners, refrigerators and washing canines as the largest categories, though household generation levels are in low single-digits, Current Scenario in India, Retractors have the 2nd highest aspirations value of all consumer durables * High growth rate of the refrigerator market, ;k Refrigerators are manufactured in two basic designs which are referred to as Direct Cool (DC) and Pros Free (+) refrigerator Goddesss share in the refrigeration market as shown below is 18 % Critical success factors for sketchbook: Let us study the critical success factors on the basis Of the ups Of marketing Product: Designed specifically for rural consumer Cooling Chip Runs on low power and investors Runs on battery when theres load shedding Color chosen on the basis of consumer interest Else of unconventional cooling technology Compared to the 200 components of a refrigerator, it has only 20 components Power consumption is comparatively less (15 to AS W against 90 MM) It has no moving components, is almost service free Sketchbook weights only egg and is therefore easy to move around and transport The operational cost is low The average electricity bill for running the Sketchbook is only RSI 60 to RSI 70 per month Sketchbook Product Variants 0 litter Specification I Internal capacity I : 30 litter I Weight Dimension I . 1 59. Comdex. Comdex. CM I Power VI SO AC VI DC I Current | 5 amperes I Wattage | 55 watts Accessories Included One Vertical separator One Power supply unit One car cord I 43 litter Internal capacity : 43 litter I Weights 1 8. Eggs : | 59. 8 comic. Comdex. CM I power source I : VI SO Haze | 0. 3 amperes I | 62 watts On e Wire shelf I Price: Sketchbook sells at a retail price of RSI. 3790 It costs around RSI 3800/- that is 35% less than the prevailing brand which is the cheapest at present Place: Godard decided to pilot the product in 4 districts to avoid competition Kiosks have been set up in post offices (in the 3 states where sketchbook has been launched) for demonstrations Promotion: Employed girls to distribute the product and they were entitled to a commission of RSI 150 per sale. By this the company says their distribution cost was reduced by 40%. Collaboration with Indian post Godard proposed to offer a discount of RSI. 300/- to the employees of India post Postmen were chosen to market Sketchbook in rural Pane region SQ What criteria should Godard use to evaluate its strategy on Sketchbook? Should Godard invest in this business? In the previous question we have seen the impact of ups in the sketchbook business, now to understand the sweater for Chokiest let us get an insight into the marketing challenges related to the rural context. Marketing Tool I Marketing Challenge Product Acceptance Price Affordability Place Availability I Promotion I Awareness I Acceptance (Individual Product Strategy) Godard Sketchbook was perfected based on the feedback and suggestions given by the customer, sketchbook was designed for a specific purpose and to work in specific conditions and certain demographys. As a product it had all the specification that a rural audience was looking for. The reaction to the launch of the product at rural meets proves the level of acceptance of the product in these areas. Launching of Godard Sketchbook in Parthian Division on 03. 062011 Affordability (P racing Strategy) There was always an aspiration to buy a refrigerator, but for a family that earns 7,000 RSI per month it was a costly affair. With the strategists pricing of 3, RSI, which id 50% cheaper than the lowest costing refrigerator available in the market. Sketchbook was set to make an impact. Availability (Place Strategy) With the help of non-conventional ways of promoting and selling the product, Godard was successful in getting the product to those who needed it. Awareness (Promotion Strategy) Sketchbook was promoted through organizations like the Indian Post and also through various Nos and Other self help groups. India Post has signed an agreement with Godard and Boyce Manufacturing to sell Sketchbook, through post offices, The product would be sold at nearly 3,000 post offices in the Western Region, covering Combaters, Appalachia, Tripper, Erode, Namesake, Salem, Dramatic, Shrinkage and the Inklings Districts Post Master General of Western Region. A. N. And According to the statistical figures we have here we can understand that the refrigerator business will grow in the coming years and moreover the penetration levels tort the same industry is very low in comparison to other goods. Also the product that has been made is set to revolutionize the refrigeration industry. The product has been tested and tried at various levels; customers have been involved in design and product aspect of sketchbook, The product has been aggressively and strategically priced in such a way to target the rural market. With the following head points it would be good for Godard to go forward and invest into this business, this would turnout to be a good business in the long Sumerian with chokiest Q. 3. Is there a threat Of quick imitation by competitors that Godard should consider? If so, how? Godard sketchbook is not a patented product; in fact the technology was used in western countries as a bear cooler during barbeques. So if any company wanted to imitate the product it would have been easy, because it is an easy and low cost product to manufacture. But the challenge would be in getting the distribution and sales network configured. Major components of Sketchbook Blown Plastic Body * Cooling Chip Computer cooling Fans * Wiring Adapter If we look at all the key components of this product they are all easy to manufacture thus we come to the understanding that it would be easy to imitate the making of Sketchbook. Infant Imitation had been a great example of a product that is eating away sketchbooks market, even though imitation is not electric and as advanced as Chokiest, it does get the work done for some consumers. SQ What is your take on the simultaneous pursue of two parallel business model in the same cooling solution industry? Does it entail any risk for Godard? Godard has been one of the key players of the refrigeration industry, and they have done so even With the corning of foreign players. When we are looking at the business model of two sectors, let us take the conventional fridge products Which are our traditional models in the refrigeration industry and second is the new product sketchbook which was primarily designed for the rural market. To answer the question let us understand the business model for both these sectors. Conventional fridges They are produced for urban plus aspirations rural consumers Bought more or sees by people who are well to do Cooling power is high, made to suit their cooling requirements Marketed through advertisements (which Increase its costs) Use traditional distribution links like distributed and dealers Area of sale is primarily cities Sketchbook Prices at 50% less of a standard fridge Cooling powers is low (suits the point of keeping the costs low) Cooling technology used, differs from the conventional method Designed specifically for first time users in the rural areas Distributed through individual distributors and Market through Gram-Saba programs Distributed and marketed through Indian Post. Thus when we study the different models of business which is related to both these streams Of refrigeration models, we can come to the conclusion that both these models are completely different and they wont affect each other. In fact both these models Will help Godard strengthen its base, both in the rural and urban markets. Thus solidifying its presence better at both fronts. Q. 5. How should Godard pursue its marketing strategy for Sketchbook? What are the implication for its brand and its overall corporate strategy? The main prerogative of sketchbook was to keep the price of their product as owe as possible, so as to make it affordable to the customers. Hence it was not possible to do expensive marketing like television advertisement. So for the same even the distribution and promotion cost has to be kept low, Marketing and Promotion strategy for Sketchbook promotion through individual distributors to reduce distribution cost. Selected distributors should be selected in specific villages and the product should be directly delivered to the consumers house once the order is confirmed with the individual dealer Collaboration with Indian Post This is one of the vital steps that was taken by Godard and this proved to be the radical success factor even it came to promotion. There was no other service which had a better reach that Indian Post in the rural areas Collaboration With Nos and Self Help Groups Self Help groups and Nos hue tremendous reach and accessibility in rural areas, it would only be fitting to make use of such gateways to reach to consumers Promoted As an Investment Fifth product is promoted as an investment that results in returns on a daily basis it would arouse the interest of the BIB Buyers, mainly Shopkeepers and small Pan shops. Promotion at Gram Saba Meets Such available avenues should be utilized to the fullest in promotion this product which is typically produced for their specific market. Summary about Godard Group Established in 1897, the Godard group has grown in India from the days of the charka to nights at the call centers. Our founder, Radishes Godard, lawyer- turned-locksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pharaohs Godar d, were the foundation of todays Godard Empire. One of Indians most trusted brand, Godard enjoys the patronage and trust of around SO million Indians every single day. Our customers mean the world to us. We are happy only venue we see a delighted customer smile. With 7 major companies with interests in real estate, r-MAC, industrial engineering, appliances, furniture, security and agric care to name a few our turnover crosses AS billion dollars*. You think of Godard as such an integral part of India like the bangers or the Kurt that you may be surprised to know that 26% Of our business is done overseas. Our presence in more than 60 countries ensures that our customers are at home vita Godard no matter ever they go. With brands you can believe in, service excellence you can count on and the promise of brighter living for every customer, Godard knows what makes India tick today. ; Wisped As we See in the above summary that Godard is an international as well as a, well established brand. Branching its presence into various markets, fields and industries. With the launch of such a strong product like sketchbook, Godard would be able to establish its presence even in the rural markets of India Godard has by now made for itself a name in the rural market and so with newer products coming into the market; it would be easier for Godard o make an impact in the rural markets as the consumer is already familiar with the brand. Also we need to remember sketchbook was considered as a product which would benefit consumers it wan considered to be built and developed for the benefit of the consumer; it therefore carries goodwill with it. This helps us strengthen our overall brand image and is a positive factor on the overall corporate strategy. What challenges do you envisage for Godard in penetration to various geographical markets across the country? Current Market of Sketchbook: Gujarat, Maharajahs game; Andorra Pradesh Observing the above map we find that Godard has not really been aggressive in getting its product to all available markets. But if we look at sales it has done well in the past years. So it is only logical to moue to new geographical markets. New markets can be in both southern India as well as the states of northern India.